Since 2018 I have been writing copy for paid social posts aimed at driving donations for and awareness of the League Against Cruel Sports. LACS is a charity dedicated to ending the cruelty inflicted on animals by illegal hunting parties.
As well as being responsible for the creation of social content, I have also acted on a consultancy basis to help improve the charity’s donation landing page, applying my expertise in behavioural economics to develop content that is more effective in converting new donors.